Why it makes sense to have twin personas.

Did you know that … According to Invesp, developing an effective buyer persona can result in a 238% increase in conversions? Incredible huh? A buyer persona is an in depth understanding of exactly who your ideal customer is. You shouldn't skimp corners or cut edges […]

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Power up with Personal Boundaries

Setting, Communicating and Keeping your Personal Boundaries This week we’ll be talking about setting your own personal boundaries, how to tell people politely but assertively what your boundaries are and how to stick to those boundaries for your personal health and ultimately the profitability of […]

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