Hot, sweaty and fabulous!

Hot, sweaty and fabulous!

This summer I went back to the UK. Since the Brexit I am struggling with that.  I cannot really call it home anymore because I have lived here in Germany since 1999 but it’s where my roots are, let’s put it that way. Anyway, I visited my favourite cousin...

Why it makes sense to have twin personas.

Did you know that … According to Invesp, developing an effective buyer persona can result in a 238% increase in conversions? Incredible huh? A buyer persona is an in depth understanding of exactly who your ideal customer is. You shouldn't skimp corners or...