My Business English Blog

Transformation Tips, Tricks, and Strategies
Are you an English/Expert Misfit?

Are you an English/Expert Misfit?

If your English does not match your level of expertise, the chances are that you are playing it small in your career. Find out how to improve your English in a way that makes you more knowledgeable and professional – from your smartphone.

Why it makes sense to have twin personas.

Did you know that … According to Invesp, developing an effective buyer persona can result in a 238% increase in conversions? Incredible huh? A buyer persona is an in depth understanding of exactly who your ideal customer is. You shouldn't skimp corners or cut edges on...

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