Names – top tips for remembering names

Have you ever been surprised – and impressed – that someone has remembered your name? MANTRA: I am good at remembering names because people are important to me and I enjoy speaking to people Here are my top tips for remembering people’s names: Make a...

Questions, questions, questions!

Do you ever get the feeling that people don’t really understand your questions? MANTRA: Questions are what keep us fresh, up to date and active in the pursuit of excellence in our industry. Never stop asking questions. Why doesn’t anybody answer me? Here...
Are you an English/Expert Misfit?

Are you an English/Expert Misfit?

Are You An Expert/English Misfit? Building a career and a family at the same time is challenging for most, especially for working Mothers who tend to be doing more juggling. A popular survival strategy is to put some things on the back burner. For many German...

Why it makes sense to have twin personas.

Did you know that … According to Invesp, developing an effective buyer persona can result in a massive 238% increase in conversions? Incredible huh? A so called “buyer persona” is an in depth understanding of exactly who your ideal customer is. You...

Hot, sweaty and fabulous!

Hot, sweaty and fabulous! This summer I went back to the UK. Since the Brexit I am struggling with that. I cannot really call it home anymore because I have lived here in Germany since 1999 but it’s where my roots are, let’s put it that way. Anyway, I visited my...